Chris Sanford Joins Iconic Tool Brands to Accelerate Market Share, Grow Distribution and Increase End User Engagement
SYCAMORE, ILLINOIS – IDEAL Tool Group, with iconic American brand SK Professional Tools,
plus Pratt Read and Western Forge, announced today a new Vice President of Sales, Chris Sanford. In his
newly appointed role, Sanford will lead and execute initiatives to support the growth of SK’s distribution
channel, including automotive, industrial and mobile trucks. He will also lead the development of retail
channels for IDEAL Tool Group.
“Chris has the breadth and depth of marketplace knowledge, unique industry insights and energy needed to
propel us into the future,” said Jim Gillis, General Manager for IDEAL Tool Group. “We’re very excited to have
him join the IDEAL family.”
Sanford most recently served as a senior director of industrial national accounts for APEX Tool Group, one of
the largest manufacturers of professional hand and power tools in the world. He re-engineered the sales
team to increase productivity and played a critical role in driving multi-million dollar revenue.
With more than 20 years of sales success, Sanford has a history of producing stellar revenue growth and
driving operational excellence internally.
“I’ve always had great respect for SK’s commitment to American-made innovation,” said Sanford. “Right now,
the IDEAL Tool Group brands are experiencing tremendous momentum. I’m excited to help keep that force
moving and continue to push these great brands forward.”
About SK Professional Tools
Today, as part of IDEAL INDUSTRIES, INC., SK Professional Tools manufactures over 3,000 products,
continuing their commitment to providing American-made innovation to the toughest automotive tradesmen
in the world. SK has been trusted by generations of mechanics for its broad line of high-quality, American made
tools that includes sockets, wrenches, ratchets, hammers and screwdrivers. Learn more by visiting
About IDEAL INDUSTRIES, INC.
IDEAL INDUSTRIES, INC. is a global, diversified family business designing and manufacturing superior products
and tools for professional tradesmen in the electrical, wire processing, data communications, aerospace,
automotive and construction industries. The 102-year old company was founded in 1916 on the premise of
forging ideal relationships with customers, employees and communities. The company has consistently
grown and expanded across five generations of family ownership.